Books

The following books have been written by our insider experts…

Bare Knuckle Selling by Simon Hazeldine

A top 10 bestseller when it launched in 2005, Bare Knuckle Selling is now considered an essential part of the collection of any serious sales professional. The foreword is written by Dr Joe Vitale of “The Secret” fame and draws on the extensive in-the-trenches sales experience of one of the UK’s top sales trainers today. Simon has also written 3 other books including Bare Knuckle Negotiating (with a foreword by Duncan Banatyne) and Bare Knuckle Customer Service (praised by Michael Dell)

Persuasion Skills Black Book by Rintu Basu

A consistent top 10 bestseller on Amazon’s ‘Sales & Selling’ category, Persuasion Skills Black book has been written to hard-wire some powerful persuasive language patterns into the reader’s neurology. The whole book has been constructed using the techniques the author explains and provides rapid, accelerated learning of the content so simply reading the book will massively improve your unconscious competence with these patterns. If you’re interested in being able to speak more persuasively rather than simply learn more jargon about persuasion then this book is for you.

Sell Your Self! by Bryan McCormack

In this unique guidebook, professional actor Bryan McCormack makes the skills and techniques of world-class actors accessible to sales professionals and persuaders of all kinds. Without a doubt, posessing the skills of a trained actor gives people a decisive edge when it comes to state control, charisma, rapport-building and authenticity. The book is already attracting praise from the likes of Brian Tracy and is sure to prove popular with persuaders looking for a fresh approach.

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