JOIN THE 3 DAY EVENT LIVE February 23rd - 25th @ 8AM PT | 11AM ET

"Give me just 3 days and I’ll reveal

How to close premium deals without pushing, chasing, or sounding like everyone else

So you stop playing below your level and start operating as the authority you already are!"

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This live 3-day experience shows you a clear, repeatable way to lead high-value sales conversations without pressure, scripts, or compromising who you are. 

"Give me just 3 days and I’ll reveal

How to close premium deals without pushing, chasing, or sounding like everyone else

So you stop playing below your level and start operating as the authority you already are!"

This live 3-day experience shows you a clear, repeatable way to lead high-value sales conversations without pressure, scripts, or compromising who you are. 

Hero portrait or illustration

Join Sales Persuasion Mastery today with a one-time, limited-time investment of just $997 $197

CHALLENGE STARTS IN

Kerry Tomlinson

Elevace UK (Real Estate Agency & Developers)

“I have personally used Jessen’s training since 2017 then in 2019 I hired his company to train a new sales team only doing circa £800,000 in sales per annum. Fast forward to today and by still using his methods, we are now doing over £40m in annual sales and growing. Don’t hesitate, pay him whatever he asks and get your team trained up urgently!”

Nick Staab

"I learned tools and techniques to elevate my business"

I Transformed my sales game and closed £30k of business in just 6 days

What You’ll Experience Over The 3 Days 

Day 1

Resetting the Sales Conversation

You’ll understand why good sales conversations stall and how subtle psychological signals, often outside of awareness, affect trust, authority, and decision-making. 

 

This day is about removing pressure, hesitation, and internal friction so confidence and certainty show up naturally when it matters. 

Day 2

How Buying Decisions Are Really Made

You’ll learn how people actually move from interest to commitment. 

 

You’ll understand the subconscious drivers behind hesitation, objections, and delay — and how to ethically guide decisions without scripts, pressure, or manipulation. 

 

This is where conversations start to feel calmer, cleaner, and more decisive.

Day 3

Leading Clear, Confident Decisions

You’ll bring everything together and learn how to lead sales conversations to a clear outcome - without chasing, convincing, or negotiating against yourself. 

 

You’ll know when to move forward, when to pause, and when to walk away all while staying grounded and in control. 

By the end of the three days… 

Sales conversations feel simpler. 

Decisions happen faster. 

And closing stops feeling like effort. 

If you’re here right now and you’re tired of… 

Undervaluing yourself even though you know your work is worth more. 

Watching people with less experience, less depth, and less integrity win clients that should have been yours. 

Sounding like everyone else instead of communicating in a way that actually feels natural and aligned. 

... Then you’re in the right place. And what you’re about to discover can change how sales conversations feel and how people respond to you completely.  

From: Jessen James

Dear high-performing sales professional, 

Let me ask you something personal… 

Do you remember the moment you realised you were good at what you do? 

The promotion. 

The bigger territory. 

The first time you consistently hit quota. 

That moment where you thought, “I’ve figured this out now.” 

That the pressure would ease. 

That sales would finally feel predictable. 

 

Sound familiar? 

That was supposed to be the turning point, wasn’t it? 

But if you’re anything like the people I work with and like I was, what actually happened next was very different. 

From: Jessen James

Dear high-performing sales professional, 

Let me ask you something personal… 

Do you remember the moment you realised you were good at what you do? 

The promotion. 

The bigger territory. 

The first time you consistently hit quota. 

That moment where you thought, “I’ve figured this out now.” 

That the pressure would ease. 

That sales would finally feel predictable. 

 

Sound familiar? 

That was supposed to be the turning point, wasn’t it? 

But if you’re anything like the people I work with and like I was, what actually happened next was very different. 

Stressed person at work

You look around and see other reps closing deals you thought you had. 

People with less experience. Less product knowledge. 

Less polish. And yet… they’re trusted with bigger opportunities. 

They’re closing faster. 

They’re handling high-stakes conversations with more ease. 

And somewhere along the way, you found yourself doing the opposite. Explaining more. Trying harder. 

Carrying the weight of every deal. Losing opportunities late in the cycle, the painful ones that should have closed. 

Maybe you’re ten or fifteen years into your career now. You’re not failing. You’re doing well. 

But you’re stuck just below where you know you should be. And that gap is exhausting. 

But here’s the real problem… 

You want more. Not more money for the sake of it, but more control when it matters most.

More certainty in high-pressure conversations. 

More consistency at the decision point. 

Because deep down, you know effort isn’t the issue. 

Something else is happening in those final moments. 

Here’s what most sales training never explains. 

In high-pressure environments, people don’t decide logically. 

They decide emotionally and subconsciously, then justify the decision with logic after. 

I know this because before I ever sold anything, I spent 16 years as a Psychiatric Nurse and Ward Manager. 

In psychiatric wards, you don’t persuade with scripts. 

You don’t “handle objections.” 

You learn how the human brain reacts under pressure, uncertainty, fear, and risk, because if you get it wrong, situations escalate fast. 

That’s where I learned something sales training never taught me: 

When pressure rises, logic shuts down. 

And the brain looks for safety, certainty, and authority. 

BUT HERE'S THE PROBLEM...

Most sales conversations unknowingly do the opposite. 

They increase cognitive load. 

They activate analysis. 

They trigger hesitation. 

That’s why prospects say “let me think about it.” 

Not because they don’t trust you, but because the wrong part of the brain is now in control. 

 

This is what I call Psychological Bypass. 

And once you see it, you can’t unsee it. 

Lifestyle photo representing more time, freedom, and premium clients

When I later moved into sales and business, I realised something confronting. 

The same psychological principles I used in psychiatric wards, to calm people, guide behaviour, and create cooperation under pressure, worked exactly the same in high-value sales conversations. 

That’s why I was able to close millions without pressure. 

Not by talking more. 

Not by convincing harder. 

But by understanding how people actually make decisions when something is on the line. 

And that’s why there is another way. 

A way to lead sales conversations so calmly and clearly that prospects feel safe deciding. 

A way to close premium deals without pressure, scripts, or force. 

Not because you’re “better at sales.” 

But because you understand the psychology underneath it. 

I'm Jessen James

Before business and sales, I spent 16 years working as a Psychiatric Nurse, becoming one of the youngest Ward Managers in the UK. 

 

In psychiatric environments, influence isn’t theoretical. 

 

You don’t persuade people with scripts. 

You don’t rely on logic alone. 

And you don’t get results by pushing harder. 

 

You learn how the human brain actually behaves under pressure, uncertainty, and risk because when emotions are high, decision-making changes completely. 

 

When I later moved into business and sales, I recognised those same psychological patterns immediately. 

 

Sales conversations trigger the same subconscious responses. 

 

Once I understood that, everything shifted. 

 

I went on to personally close over £22 million, help clients generate over £200 million, and become a 9-time award-winning international speaker, including being named Icon of the Training Industry – 2024. 

 

My work has been featured on BBC, Channel 5, and Netflix, and I’ve spoken on stages around the world alongside leaders in psychology, performance, and human behaviour. 

 

But the recognition isn’t what matters most. 

 

What matters is the depth of understanding behind it. 

 

Over the next three days, I’m going to walk you through the same psychological framework I use in high-stakes conversations, so you can stop relying on scripts, stop second-guessing yourself, and start leading sales conversations with calm authority, clarity, and control. 

I'm Jessen James

Before business and sales, I spent 16 years working as a Psychiatric Nurse, becoming one of the youngest Ward Managers in the UK. 

 

In psychiatric environments, influence isn’t theoretical. 

 

You don’t persuade people with scripts. 

You don’t rely on logic alone. 

And you don’t get results by pushing harder. 

 

You learn how the human brain actually behaves under pressure, uncertainty, and risk because when emotions are high, decision-making changes completely. 

 

When I later moved into business and sales, I recognised those same psychological patterns immediately. 

 

Sales conversations trigger the same subconscious responses. 

 

Once I understood that, everything shifted. 

 

I went on to personally close over £22 million, help clients generate over £200 million, and become a 9-time award-winning international speaker, including being named Icon of the Training Industry – 2024. 

 

My work has been featured on BBC, Channel 5, and Netflix, and I’ve spoken on stages around the world alongside leaders in psychology, performance, and human behaviour. 

 

But the recognition isn’t what matters most. 

 

What matters is the depth of understanding behind it. 

 

Over the next three days, I’m going to walk you through the same psychological framework I use in high-stakes conversations, so you can stop relying on scripts, stop second-guessing yourself, and start leading sales conversations with calm authority, clarity, and control. 

Now, is this 3-day live experience for you? 

I want to be straight with you, this isn’t for everyone. 

I didn’t create this for freebie seekers or people looking for quick hacks. 

 I built this for sales professionals and business owners who are: 

Capable, credible, and confident in conversation, yet still watching less skilled people close deals they know they should be winning 

Strong on the product or service, but frustrated that deals stall because they were never shown how to lead the decision-making moment

Tired of undercharging or losing momentum after working with coaches who offered scripts instead of true psychological mastery

Done sounding like everyone else and ready to lead sales conversations with clarity, authority, and control

... Then you’re in the right place. And what you’re about to discover can change how sales conversations feel and how people respond to you completely.  

If you’re nodding your head right now… 

Then this could be one of the most valuable sales experiences you attend this year.

But how could one framework help you close higher-value deals, stop undercharging, and lead conversations with confidence? 

If you’ve got one more minute, let me explain. 

 

Because a discovery I made working in psychiatric environments is the same reason sales conversations stall and why some people rarely get compared or challenged on price. 

 

Once you see it, everything changes. 

See, before business and sales, I spent 16 years working in psychiatric wards, eventually becoming one of the youngest Ward Managers in the UK. 

It was high-pressure work. 
Emotionally charged. 
And the stakes were real. 

When patients refused medication. 
When situations escalated. 
When conversations broke down and no one else could get through… 

They would call me. 

Over time, the staff gave me a nickname. 

They started calling me “The Patient Whisperer.” 

Not because I was more forceful. 
Not because I tried harder. 

But because I understood something most people didn’t. 

I knew how to calm the mind enough for someone to choose. 

And here’s what nobody tells you about high-pressure environments… 

When people feel pushed, logic disappears. 
When they feel safe, decisions happen. 

Years later, when I moved into business and sales, I recognised the exact same pattern.

Sales conversations weren’t breaking down because the offer was wrong.

They were breaking down because pressure was being applied to the wrong part of the brain. 

That realisation changed everything. 

What I discovered next didn’t just change my life, it’s changed the way thousands of sales professionals now lead conversations, close deals, and work with higher-value clients without pressure or scripts. 

See, before business and sales, I spent 16 years working in psychiatric wards, eventually becoming one of the youngest Ward Managers in the UK. 

It was high-pressure work. 
Emotionally charged. 
And the stakes were real. 

When patients refused medication. 
When situations escalated. 
When conversations broke down and no one else could get through… 

They would call me. 

Over time, the staff gave me a nickname. 

They started calling me “The Patient Whisperer.” 

Not because I was more forceful. 
Not because I tried harder. 

But because I understood something most people didn’t. 

I knew how to calm the mind enough for someone to choose. 

And here’s what nobody tells you about high-pressure environments… 

When people feel pushed, logic disappears. 
When they feel safe, decisions happen. 

Years later, when I moved into business and sales, I recognised the exact same pattern.

Sales conversations weren’t breaking down because the offer was wrong.

They were breaking down because pressure was being applied to the wrong part of the brain. 

That realisation changed everything. 

What I discovered next didn’t just change my life, it’s changed the way thousands of sales professionals now lead conversations, close deals, and work with higher-value clients without pressure or scripts. 

Here's The Pattern I Kept Seeing Over & Over Again...

Brilliant, capable sales professionals… confident, experienced, and credible… yet still feeling underpaid, frustrated, and watching people with far less ability close bigger deals with more ease. 

These people knew their product. 
They knew their industry. 
They knew their numbers. 

They’d worked with coaches. 
Spent thousands on training. 
Learned the scripts, the frameworks, the “right” things to say. 

But here’s what happened. 

They all started sounding the same. 

And when you sound like someone else… 

When you borrow their language, their structure, their way of leading conversations… 

You don’t just lose clarity. 

You quietly send your best prospects back to the very people you’re copying and it costs you deals. 

I know this because before business and sales, I worked in environments where communication had real consequences. 

In psychiatric wards, when someone senses uncertainty, incongruence, or borrowed authority, resistance shows up immediately. 

You can’t always explain it, but you can feel it. 

And sales conversations work exactly the same way. 

Prospects might not say it out loud, but they’re thinking: 
“Something about this doesn’t feel solid.” 

After working with hundreds of sales professionals and business owners, I started to notice a clear pattern. 

The ones who broke through all did one thing differently. 

They stopped trying to sound like someone else. 
They stopped collecting more scripts. 
They stopped piling on more techniques. 

And they realised something most people never do. 

There aren’t just conversations and closes. 

There are actually three distinct levels of influence you move through as a sales professional and most people stay stuck at the first level, wondering why deals stall, authority feels fragile, and effort never quite matches results. 

Let me show you what I mean. 

Brilliant, capable sales professionals… confident, experienced, and credible… yet still feeling underpaid, frustrated, and watching people with far less ability close bigger deals with more ease. 

These people knew their product. 
They knew their industry. 
They knew their numbers. 

They’d worked with coaches. 
Spent thousands on training. 
Learned the scripts, the frameworks, the “right” things to say. 

But here’s what happened. 

They all started sounding the same. 

And when you sound like someone else… 

When you borrow their language, their structure, their way of leading conversations… 

You don’t just lose clarity. 

You quietly send your best prospects back to the very people you’re copying and it costs you deals. 

I know this because before business and sales, I worked in environments where communication had real consequences. 

In psychiatric wards, when someone senses uncertainty, incongruence, or borrowed authority, resistance shows up immediately. 

You can’t always explain it, but you can feel it. 

And sales conversations work exactly the same way. 

Prospects might not say it out loud, but they’re thinking: 
“Something about this doesn’t feel solid.” 

After working with hundreds of sales professionals and business owners, I started to notice a clear pattern. 

The ones who broke through all did one thing differently. 

They stopped trying to sound like someone else. 
They stopped collecting more scripts. 
They stopped piling on more techniques. 

And they realised something most people never do. 

There aren’t just conversations and closes. 

There are actually three distinct levels of influence you move through as a sales professional and most people stay stuck at the first level, wondering why deals stall, authority feels fragile, and effort never quite matches results. 

Let me show you what I mean. 

The Three Levels of Sales Mastery 

(And Why Only Level 3 Gives You Real Control) 

LEVEL 1:

The Skilled Operator 

This is where most sales professionals live

You know your product. 

You know your industry. 

You know how to run a solid conversation. 

You’ve learned the frameworks. 

You’ve studied objection handling. 

You’ve worked with coaches, mentors, and sales trainers. 

On paper, you’re good. 

But deals still stall. 

Prospects hesitate. 

And you’re working far harder than you should be for the results you’re getting. 

So you assume the answer is more.  

Another script. 

Another technique. 

Another closing framework. 

Article illustration: why credentials alone won't land premium clients

You think, “Once I learn this next thing, I’ll finally be consistent.”

But here’s the truth…

 

Skill alone doesn’t create decisions. 

And logic alone doesn’t close deals. 

Look around, the market is full of skilled salespeople who are exhausted, underpaid, and stuck chasing quota. 

The Problem

You’re stuck at Level 1, where effort is high, pressure is constant, and results are inconsistent, no matter how many techniques you add. 

LEVEL 2:

The Confident Closer 

This is where things start to improve

At Level 2, you’ve learned how to communicate with confidence. 

You can lead conversations. 

You can handle objections. 

You can close, sometimes very well. 

You’re making decent money. 

You’re respected

You’re trusted with bigger opportunities

But there’s still a ceiling. 

Some months are great. 

Some deals still slip late. 

And when pressure rises, consistency drops. 

You know you should be closing more, not by working harder, but by having more control at the decision point. 

Article illustration: why credentials alone won't land premium clients

The Problem

You can close, but you can’t always trigger decisions on demand. 

LEVEL 3:

Psychological Authority 

This is where everything changes.

At Level 3, you’re no longer relying on tactics, scripts, or momentum. 

You understand how the subconscious brain makes decisions and you know how to guide that process calmly and ethically. 

At this level: 

Prospects rarely ask about competitors because the conversation feels different 

Price resistance drops because certainty is established early 

Decisions happen without pressure or chasing 

You’re leading conversations instead of reacting to them 

You’re not closing more because you talk better. 

You’re closing more because you control the psychological sequence that leads to a decision. 

Article illustration: why credentials alone won't land premium clients

And the result looks like this: 

Fewer deals, higher value 

Calm, controlled sales conversations 

Predictable performance under pressure 

Authority that’s felt, not forced 

This is real freedom in sales, not freedom from work, but freedom from uncertainty. 

The Result

You stop relying on effort, you stop hoping prospects decide, you stop losing deals, you should win. You lead. They decide. 

And that’s exactly what Sales Persuasion Mastery is designed to help you build, the psychological authority required to operate at Level 3 consistently. 

The solution to closing bigger deals has nothing to do with another script, another technique, or copying someone else’s sales style. 

Now that you understand the three levels most sales professionals get stuck in, it’s time to show you the one framework that changes everything. 

I call it:

The Instant Decision Protocol™ 

This is the framework I developed by combining what I learned in psychiatric wards under pressure with what actually happens in high-stakes sales conversations. 

It’s the same framework that allowed me to move away from borrowed sales methods, stop relying on pressure, and start leading conversations where decisions happen calmly and confidently. 

It’s also what hundreds of sales professionals and business owners have used to stop chasing deals, stop getting compared, and start closing higher-value opportunities with far less effort. 

This is the only framework you need to move from: 

  • explaining → leading 

  • hesitation → decision 

  • inconsistent closes → predictable performance 

And here’s what most sales training never tells you. 

You already have everything you need to close bigger deals. 

You already have the product knowledge. 
The experience. 
The credibility. 

What you don’t have is a decision-making framework that allows you to show up as you, with authority instead of defaulting to scripts, techniques, or someone else’s way of selling. 

That’s the difference between sales professionals who stay stuck reacting… 
and those who consistently operate at the highest level. 

Now, at this point, you’re probably thinking: 

“That all sounds great- but how do I actually do this?” 

And that’s exactly why I want to invite you to the most focused, practical, psychology-driven 3-day experience I’ve ever put together. 

I call it… 

Device mockup for Prime Ascend Sprint

Give me just 3 days, and I’ll show you exactly how to use the psychology behind real buying decisions 

So you can close higher-value deals and be seen as the clear choice, without pressure or scripts. 

 

This is a live, 3-day experience where I’ll walk you through the exact psychological framework I use to help sales professionals and business owners stop getting compared, stop undercharging, and start leading conversations that end in decisions. 

 

Attend the 3-day experience, and you’ll discover: 

  • How to activate your decision-making authority, so conversations stop stalling 

  • How to position your value confidently, without racing to the bottom on price 

  • How to handle objections calmly, without pushing or taking the first “no” personally 

  • How to lead conversations that naturally move toward commitment 

  • How to connect with prospects in a way that feels human, grounded, and in control 

This isn’t another “learn more techniques” training. This isn’t another “copy my script” approach. 

This is about understanding how people actually decide, so you can show up as you, lead conversations with confidence, and close deals without being compared or pressured. 

You're Probably Wondering… 

“Is This Just Another Sales Training?” 

ANSWER: NO!!

This is not another program telling you to learn more scripts, collect more techniques, or become someone you’re not. 

While most sales training focuses on adding more, what I’ll show you is how to use what you already have, your experience, your credibility, your presence, to lead conversations that result in decisions. 

I’m not going to teach you how to pitch like me. 

And I’m not going to ask you to copy anyone else. 

Instead, you’ll learn a clear psychological framework that allows you to show up as you, so prospects choose you because the conversation feels different, not because you followed the right script. 

There’s no “fake it till you make it” here. 

No pressure tactics. 

No manipulation.  

I know many people associate selling with being pushy or salesy and that’s exactly why deals stall. 

What I teach is about connection. 

It’s about understanding how people make decisions, creating safety in the conversation, and guiding someone forward in a way that feels natural and ethical. 

In the past, I taught techniques. 

This time, I’m teaching you how to lead conversations at a deeper psychological level so decisions happen without force. 

This isn’t a short-term system that fades after a few weeks. 

It’s a framework you can use in every sales conversation, at any price point, for years to come. 

In short, this is a focused, 3-day live experience designed to give you the clarity and control needed to close higher-value deals, without pressure, scripts, or pretending. 

Here’s What You’ll Learn Over The Next 3 Days During

Sales Persuasion Mastery 

DAY ONE:

From Explaining to Leading the Conversation 

On Day One, we go straight to the root of why sales conversations stall. 

You’ll learn the three levels most sales professionals operate from, how to identify where you are getting stuck, and how to shift into a position of psychological authority, so conversations stop feeling reactive. 

 

I’ll show you how to recognise your natural influence style, how to stop defaulting to borrowed language or scripts, and how to lead conversations in a way that feels grounded and confident. 

 

By the end of Day One, you’ll be clear on how to show up in sales conversations without pressure, over-explaining, or second-guessing yourself. 

On Day One, we go straight to the root of why sales conversations stall. 

You’ll learn the three levels most sales professionals operate from, how to identify where you are getting stuck, and how to shift into a position of psychological authority, so conversations stop feeling reactive. 

 

I’ll show you how to recognise your natural influence style, how to stop defaulting to borrowed language or scripts, and how to lead conversations in a way that feels grounded and confident. 

 

By the end of Day One, you’ll be clear on how to show up in sales conversations without pressure, over-explaining, or second-guessing yourself. 

DAY TWO:

Stop Pitching & Start Guiding Decisions 

If you dislike pitching, you’ll feel at home here. 

On Day Two, I’ll show you how to stop “selling” and

start guiding decisions, so prospects feel safe moving forward instead of needing more time. 

 

You’ll learn how buying decisions are actually made, how to remove hesitation from conversations, and how to handle resistance and rejection without taking it personally or pushing harder. 

 

This is also where you’ll learn how to lead high-value conversations calmly, including how to set expectations, handle objections in the moment, and position value without racing to the bottom on price. 

DAY THREE:

Closing With Calm, Confidence & Control 

This is where everything comes together. 

 

On Day Three, I’ll break down the psychology behind pricing and commitment, and show you how to use precise language in the moment, so you know exactly what to say when a prospect hesitates or objects. 

 

I’ll walk you through real examples of sales conversations, show you how decisions are triggered, and give you a clear action plan for applying what you’ve learned immediately. 

 

By the end of Day Three, sales conversations will feel clearer, calmer, and far more decisive and you’ll know exactly how to move forward without pressure or guesswork. 

This is where everything comes together. 

 

On Day Three, I’ll break down the psychology behind pricing and commitment, and show you how to use precise language in the moment, so you know exactly what to say when a prospect hesitates or objects. 

 

I’ll walk you through real examples of sales conversations, show you how decisions are triggered, and give you a clear action plan for applying what you’ve learned immediately. 

 

By the end of Day Three, sales conversations will feel clearer, calmer, and far more decisive and you’ll know exactly how to move forward without pressure or guesswork. 

“What’s My Investment?”

For everything I’m going to teach you over the course of three full days, I could easily charge several thousand pounds. 

In fact, my private work, live events, and in-person experiences are valued well into that range. 

 

So take a moment and really think about that. 

 

If I were to show you how to lead sales conversations with calm authority… 

how to stop deals stalling at the final decision point… 

and how to close higher-value opportunities without pressure or scripts… 

 

You’d probably agree that kind of shift pays for itself very quickly. 

 

Because all it takes is one conversation changing. 

One decision going differently. 

One deal closing that normally wouldn’t. 

 

Small shifts create big results. 

 

Now, at this point, you might be thinking: 

For everything I’m going to teach you over the course of three full days, I could easily charge several thousand pounds. 

In fact, my private work, live events, and in-person experiences are valued well into that range. 

 

So take a moment and really think about that. 

 

If I were to show you how to lead sales conversations with calm authority… 

how to stop deals stalling at the final decision point… 

and how to close higher-value opportunities without pressure or scripts… 

 

You’d probably agree that kind of shift pays for itself very quickly. 

 

Because all it takes is one conversation changing. 

One decision going differently. 

One deal closing that normally wouldn’t. 

 

Small shifts create big results. 

 

Now, at this point, you might be thinking: 

“This sounds great… but how do I know this will actually work for me?” 

That’s a fair question. 

Especially if you’ve already invested in training, coaching, or sales programmes that promised a lot and didn’t quite deliver. 

I understand the skepticism. 

I’d have it too. 

So here’s the difference. 

I don’t teach theory. 

And I don’t sell ideas I haven’t lived. 

Before sales and business, I spent 16 years working in psychiatric wards, learning how people think and decide under real pressure. 

I then took that understanding into business and sales and used it to personally close over £22 million, help clients generate more than £150 million, and build a business that gives me control over my time, my energy, and my life. 

Not a massive team. 

Not endless complexity. 

Just clarity and psychological precision. 

I don’t work when I don’t want to. 

I’m present when I choose to be. 

And my business doesn’t rely on me chasing every opportunity. 

And here’s the important part. 

You don’t need to build a huge operation. 

You don’t need hundreds of clients. 

And you don’t need to sacrifice your life to make sales work.  

You just need to know how to lead decisions, instead of hoping for them. 

So here’s what I’ve decided to do. 

Because you’re here now, and because you’ve stayed with me all the way through this message, I’m not going to charge what this is truly worth. 

I’m not going to put a high barrier in front of you. 

I don’t want money to be the reason you don’t learn something that could fundamentally change how sales conversations work for you. 

And here’s the important part. 

I’m not going to put a high barrier in front of you. 

I don’t want money to be the reason you don’t learn something that could fundamentally change how sales conversations work for you. 

That’s why, for a very limited time, I’m inviting you to

Join The ‘Sales Persuasion Mastery' for one simple payment of just $197!

Here’s everything you’ll get when you join the Sales Persuasion Mastery 3-Day Live Experience: 

3 FULL Days of LIVE Training with Jessen James (Value: $5000)

Learn the exact psychology-driven framework used to lead high-stakes sales conversations that end in clear decisions without pressure or scripts. 

The Instant Decision Protocol™ (Priceless)

The complete psychological sequence for activating the decision-making brain, so prospects stop hesitating and start committing.  

High-Value Conversation Framework (Priceless)

A clear structure for leading premium sales conversations calmly, confidently, and without being compared on price. 

Decision-Led Objection Handling Method (Priceless)

How to handle “I need to think about it,” price resistance, and hesitation without pushing so objections dissolve naturally. 

Language Precision Vault (Priceless)

Exact phrases and conversational patterns to use when prospects hesitate, compare, or stall so you always know what to say in the moment.

The Psychological Bypass Map™ (Priceless)

A diagnostic tool to identify where conversations derail and how to immediately correct them before a deal is lost.

Private Live Experience Community Access (Priceless)

Connect with other experienced sales professionals and business owners who are applying these principles in real conversations. 

Decision Control Integration Guide (Priceless)

A step-by-step plan for applying everything you learn immediately so results don’t fade after the event ends. 

TOTAL VALUE: $5,000+
Your Investment Today: JUST $197!!!

🎁 FAST ACTION BONUSES 🎁 

Register in the next: 

BONUS: “The Patient Whisperer Method” – Pre-Training Video (Value: $197) 

Get early access to the core psychological connection framework before Day 1 begins, so you arrive already seeing sales conversations differently.  

This is the exact mindset and communication shift JI used in psychiatric wards and later in high-stakes sales to calm resistance and guide decisions. 

BONUS: Decision Control Confidence Calculator  (Value: $97) 

A simple but powerful tool to help you identify where hesitation is really coming from in your conversations and how to remove it without pressure or scripts. 

You’ll know exactly what needs to shift before the next sales conversation happens. 

🎯 TOTAL BONUS VALUE: $294 

Yours FREE when you register before the timer hits zero 

My Promise to You 

I’m not offering a money-back guarantee on this experience. 

And I want to tell you why. 

You’re here because you’re done relying on guarantees. 

A job offers guarantees. 
A salary is guaranteed. 
You get paid whether you perform at your best or coast through the week. 

That’s not a judgement, it’s just how the system works. 

But you’re not here for safety. 
You’re here because you want control. 

And people who want control don’t look for guarantees. 
They look for
clarity, precision, and better decisions. 

So I’m not going to guarantee outcomes I can’t control. 
I’m not going to promise riches or clients magically appearing. 

I’m not offering a money-back guarantee on this experience. 

And I want to tell you why. 

You’re here because you’re done relying on guarantees. 

A job offers guarantees. 
A salary is guaranteed. 
You get paid whether you perform at your best or coast through the week. 

That’s not a judgement, it’s just how the system works. 

But you’re not here for safety. 
You’re here because you want control. 

And people who want control don’t look for guarantees. 
They look for
clarity, precision, and better decisions. 

So I’m not going to guarantee outcomes I can’t control. 
I’m not going to promise riches or clients magically appearing. 

What I will guarantee is this: 

Over these three days, I will give you the exact psychological framework, tools, and clarity you need to lead sales conversations differently and to start seeing different results if you choose to apply it. 

This experience is already priced far below its real value. 
I’ve absorbed the cost so the barrier to entry stays low. 

But more importantly… a guarantee would let you off the hook. 

And I’m not here to let you off the hook. 

You’ve spent years meeting expectations. 
Delivering results. 
Showing up for everyone else. 

This is about showing up for you. 

So here’s what I do promise: 

Show up for all 3 days → you’ll understand exactly why deals stall and how to guide decisions 

Engage with the exercises → you’ll know how to position yourself so prospects stop hesitating 

Apply the framework → you’ll have a clear, repeatable way to lead sales conversations with confidence 

Stay connected → you’ll be surrounded by people taking this seriously, not casually 

I’ve watched this work hundreds of times, not because of motivation, but because psychology works when it’s applied. 

But if you’re looking for something you can half-try… 
or something that lets you retreat the moment it feels uncomfortable… 

This isn’t for you. 

This is for people who are ready to take responsibility for how they show up in sales conversations and are done undercharging, hesitating, or sounding like everyone else. 

The $197 investment isn’t about the money. 

It’s a signal. 

And if you’re willing to make that signal, I’ll meet you with everything I’ve got over these three days. 

Testomials

Deepak

I Closed a £2.4m contract after implementing the small tweaks I was given in the coaching sessions

Maureen

I closed my first deal right after my very first coaching session

Here’s What You Can Expect From the 

Sales Persuasion Mastery - 3-Day LIVE Experience

Before the challenge

Before the Experience 

Strong sales conversations that still end with “Let me think about it” 

Deals stalling late, even when the prospect likes you and trusts you 

Hesitation around pricing and closing because pressure feels uncomfortable 

Sounding like every other salesperson who’s been trained on the same scripts 

Over-explaining, justifying, or giving away value to “prove” credibility 

Feeling drained from carrying the weight of every deal yourself 

After the challenge

After the Experience

Clear authority in sales conversations so prospects stop hesitating and start deciding 

Confidence to lead pricing and commitment without apologising, discounting, or pushing 

A calm, repeatable way to guide conversations that feels natural and controlled 

Fewer deals, higher value without chasing, convincing, or pressure 

Prospects who stop comparing you to others because the conversation feels different 

A psychological framework you can use in every sales conversation to communicate value with clarity and certainty 

Before the challenge
After the challenge

Before the Experience 

Strong sales conversations that still end with “Let me think about it” 

Deals stalling late, even when the prospect likes you and trusts you 

Hesitation around pricing and closing because pressure feels uncomfortable 

Sounding like every other salesperson who’s been trained on the same scripts 

Over-explaining, justifying, or giving away value to “prove” credibility 

Feeling drained from carrying the weight of every deal yourself 

After the Experience

Clear authority in sales conversations so prospects stop hesitating and start deciding 

Confidence to lead pricing and commitment without apologising, discounting, or pushing 

A calm, repeatable way to guide conversations that feels natural and controlled 

Fewer deals, higher value without chasing, convincing, or pressure 

Prospects who stop comparing you to others because the conversation feels different 

A psychological framework you can use in every sales conversation to communicate value with clarity and certainty 

I Want To Win Premium Clients!

The Shift

You move from explaining to leading. 

From hoping prospects decide… to guiding them confidently. 

From inconsistent results… to calm, predictable performance. 

That’s the difference Sales Persuasion Mastery is designed to create. 

Time Is Of The Essence

For this price and value, availability is limited. This card emphasizes As you can imagine, for this investment and for the depth of value being delivered over three full live days, this experience won’t remain open indefinitely. scarcity and next steps.

This may be your only opportunity to attend this live challenge at a one-time investment of just $197. 

 

If you’re still seeing this page, you’re in the right place. But you’ll need to act now.  

Once the challenge begins, we’ll be closing the (virtual) doors and registration will no longer be available. 

 If this feels like the right next step, trust that.  

Join us now. Commit to showing up fully for the next three days. 

 I’ll be there live, guiding you through this work step by step. 

 

I look forward to seeing you inside. 

DON’T WAIT!

Join Sales Persuasion Mastery today. 

WHAT

3-Day Virtual Event: 

Sales Persuasion Mastery 

WHEN

Join Live: February 23rd–25th, 2026 

(Other dates available) 

NOTE: This is a 3 FULL–day live experience. 

Please block the time and clear your calendar so you can be fully present and apply what you learn directly into real sales conversations. 

WHY

So you can stop losing deals at the final decision point… 

and start leading sales conversations with clarity, confidence, and control. 

So prospects stop hesitating, stop comparing, and stop saying “let me think about it”… 

and start making clean, confident decisions. 

So closing no longer feels pressured, unpredictable, or draining, 

but calm, repeatable, and precise. 

WHAT

WHEN

WHY

3-Day Virtual Event: 

Sales Persuasion Mastery 

Join Live: February 23rd–25th, 2026 

(Other dates available) 

NOTE: This is a 3 FULL–day live experience. 

Please block the time and clear your calendar so you can be fully present and apply what you learn directly into real sales conversations. 

So you can stop losing deals at the final decision point… 

and start leading sales conversations with clarity, confidence, and control. 

So prospects stop hesitating, stop comparing, and stop saying “let me think about it”… 

and start making clean, confident decisions. 

So closing no longer feels pressured, unpredictable, or draining, 

but calm, repeatable, and precise. 

Give me just 3 days, and you’ll walk away knowing exactly how to: 

Close premium clients who see you as their clear best option… 

Lead sales conversations with confidence and control… 

And make decisions happen using your authentic communication style, not someone else’s script.  

No parroting. 

No borrowed frameworks. 

No burnout-inducing pressure tactics. 

Just a clear, repeatable way to show up in high-stakes conversations, sound like yourself, and close deals without forcing, chasing, or second-guessing. 

That’s what Sales Persuasion Mastery is designed to give you. 

Frequently Asked Questions

What if I can’t make all 3 days live? Will there be replays? 

Here’s what’s important to know about Sales Persuasion Mastery: 

each day builds on the one before it. 

 

That’s intentional, so you’re not overwhelmed, and so you can move through the experience step by step without confusion or information overload. 

 

Ideally, you’ll join us live for all three days. That’s where the biggest shifts happen. 

 

That said, we understand real life doesn’t stop. 

 

If you can’t attend every session live, you’ll have the option on the next page to upgrade for replay access, so you can stay fully caught up. 

 

If you miss a session, you can watch the replay later that day and return ready for the next live training. 

 

Important: Replays are available only while the experience is live. 

This keeps you moving forward and engaged, even with a busy schedule. 

 

The goal is progress, not perfection. 

 

And we’ve designed this so you can stay on track either way. 

How much does it cost to join Sales Persuasion Mastery? 

Right now, you can join Sales Persuasion Mastery for a one-time, discounted investment of just $197. 

 

For a live, 3-day experience delivering this level of psychological insight, practical application, and real-world sales transformation, this would normally be priced at $5,000 or more. 

 

However, because you’re here now and because this message is needed by professionals who are tired of stalled deals, hesitation, and inconsistent results, we’ve intentionally made this experience as accessible as possible. 

 

The goal is simple: 

to help more people master high-stakes sales conversations, close premium clients, and lead decisions with confidence and control. 

Is there a money back guarantee?

No, there is no money-back guarantee. 

 

Sales Persuasion Mastery is already priced at a deeply discounted, one-time investment of $197. 

 

I’ve personally absorbed the majority of the cost of running this live, 3-day experience so you can access the training, tools, and psychological frameworks at this level without a high barrier to entry. 

 

More importantly, the $197 investment is intentional. 

 

It signals that you’re serious about showing up, engaging, and applying what you learn not just consuming information passively. 

 

This experience is designed for people who are ready to take responsibility for how they show up in sales conversations and are willing to invest in mastering that skill. 

 

If you’re looking for something free, or you’re not in a position to invest $197 in your own growth right now, this experience may not be the right fit and that’s okay. 

How quickly will I see results? 

That depends on a few important factors including your level of engagement, your willingness to apply what you learn, and how ready you are to lead conversations differently.

Sales Persuasion Mastery is not a “get rich quick” experience. 

If you’re looking for overnight results without changing how you show up in conversations, this won’t be the right fit. 

And if you’re hoping to close premium deals without doing the internal work required to lead decisions with confidence and control, this experience isn’t designed for that either. 

What we have built is a clear, practical framework that shows you exactly how to lead sales conversations in a way that removes hesitation, builds certainty, and positions you as the clear choice. 

But like any meaningful shift, results come from application. 

If you show up, engage fully, and implement what you learn, many people notice immediate changes in how conversations flow and those changes compound quickly over time. 

This is about precision, not shortcuts. 

Who is this challenge for?

Sales Persuasion Mastery is designed for sales professionals and business owners who sell directly and are tired of deals stalling, undercharging, or being outperformed by people who aren’t as capable.

This experience is for people who know their craft, deliver real value, and want to close higher-quality deals without working harder, chasing prospects, or relying on scripts. 

The framework you’ll learn can be applied by anyone who wants to lead confident, high-stakes sales conversations and work with clients who decide cleanly and value the outcome. 

If you want to close premium deals, work with fewer but better clients, and operate with clarity, confidence, and control in every sales conversation - Sales Persuasion Mastery was built for you. 

How long is each day of the challenge? 

Each day of Sales Persuasion Mastery runs for approximately 4 hours. 

 

The live sessions begin at 12:00 PM EST, with a short break built in so you can stay focused and engaged throughout. 

 

This schedule is designed to give you enough depth to create real shifts in how you lead sales conversations without feeling overwhelmed or mentally drained. 

 

Where can I register to join Sales Persuasion Mastery? 

 

You can register for Sales Persuasion Mastery by clicking or tapping the button below. 

 

You’ll be taken to a secure checkout page where you’ll enter your details and complete your one-time investment of $197. 

 

Once you’re registered, you’ll receive everything you need to prepare for the live experience. 

Earnings Disclaimer: Every business is different, employing different strategic approaches and organizational structures, and offering different products and services. Therefore, individual results will vary from person to person. YOUR BUSINESS' INDIVIDUAL RESULTS WILL VARY DEPENDING UPON A VARIETY OF FACTORS UNIQUE TO YOUR BUSINESS, INCLUDING BUT NOT LIMITED TO YOUR CONTENT, BUSINESS MODEL, AND PRODUCT AND SERVICE OFFERINGS.

'Sales Persuasion Mastery' is NOT a "get rich scheme." We do not make income claims and we are not saying you will make 'x amount' of dollars in a specific timeframe. We believe in hard work, dedication, and the courage to share your authentic message with the world. During the challenge, we will give you the tools, frameworks, and game-plan to follow that may help you, just like it has already helped many people. DO NOT join the ‘Sales Persuasion Mastery' if you think you will have a thriving business immediately, without putting in the time, work, and dedication required to make it happen.

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